Go-To-Market Marketeer

• Role: Go-To-Market (GTM) Marketeer

• Scope: Develop and execute successful go-to-market strategies, as well as refine our product’s positioning and messaging

• Language requirement: Fluent in both English and Dutch (hard requirement)
  

• Level: Medior-Senior
  

• Location: Ghent, Belgium, or Amsterdam, the Netherlands with hybrid/on-site working model

• Timing: August 2024

Who are we and why should you care?

Teamleader is a SaaS scale-up founded in 2012 in Ghent, Belgium and since 2022, part of the Visma Group. Our goal is to automate and simplify work for small and medium European businesses. With Teamleader Focus, we simplify work for small businesses by offering an all-in-one solution for CRM, project management and invoicing. Teamleader Orbit, acquired in 2019, focuses on helping medium-sized agencies thrive. In 2022, we acquired Vectera, which provided our Customer Meeting add-on. Find out more about Teamleader as a company, our products and why you should consider applying, here.

We're looking for a Go-To-Market Marketeer to join us on our mission

Do you believe in a paperless future for all entrepreneurs? Teamleader is already supporting over 15,000 entrepreneurs in running their business and still has huge growth ambitions. We are looking for an ambitious go-to-market marketeer that can develop and execute successful go-to-market strategies, as well as refine our product’s positioning and messaging.

As a GTM Marketeer at Teamleader, here's what you'll do:

• Using company and market research data, you are able to understand buyer personas and customer needs of entrepreneurs. You will analyse competitive products and market trends to identify opportunities and threats

• Together with the product team you will develop, manage, review and evolve Teamleader’s Go-To-Market plan to articulate:

  • What we sell (pricing, packaging, product positioning, and promotions)

  • Who we sell to (who are our ideal target markets, segments and personas, etc.)

  • How we sell to them (which channels, what messaging, jobs to be done, triggers, etc.)

• Develop a value proposition that clearly communicates the benefits of our products and develop compelling product positioning and messaging that resonates with smaller SMEs.

• Planning and executing product launches by successful communication plans and educating the team about the new features and inspiring them to create content that resonates with our target audience.

• Plan and execute product marketing campaigns (digital, social media, content marketing, email, etc.) to drive awareness and demand and collaborate with our internal agency to create high-impact marketing materials, including blog posts, whitepapers, case studies, and videos.

• You work with cross-functional teams to manage and optimise the journey of our customers, from first contact to paid customer. You enable sales, product and customer success to make sure we deliver the best experience to our customers. This ranges from micro-copy for our products to shaping product growth experiments.

You’d be a great fit for this role, if you are:

• A strategic thinker: you have an entrepreneurial spirit, are self-driving and can quickly adapt to our fast-paced SaaS environment.

• Customer-centric and have a commercial mindset: you always put the customer first, and can think outside-in, you have the ability to identify opportunities and drive growth.

• Highly organized and detail-oriented: you always make sure everything is executed as planned and can easily share your projects with others.

• An ambassador who activates and inspires: you are a master in translating complex concepts into understandable language and can get different stakeholders on board, you are a true spider in the web.

• A creative problem solver with a passion for data: A crucial part of building the go-to-market strategy is gaining insight into customer needs and experiences. You are also able to turn these learnings into concrete actions & strategies to move the business forward.

• You can prove at least 3 years of experience in the responsibilities listed above.

• You have a vast background in product marketing of a successful software product or GTM experience in other industries.

• You are fluent in Dutch (hard requirement) and English.

Interested? Questions? Get in touch!