Senior GTM Marketeer

  • Marketing
  • Amsterdam, Netherlands

Senior GTM Marketeer

Job description

  • Scope: Have an impact on 15000+ ambitious businesses by developing and executing the Go-to-Market strategy, launch of new product features and optimizing the journey; help Teamleader grow!

  • Level: senior

  • Ideal starting date: April 2023

  • Location: Ghent, Belgium or Amsterdam, the Netherlands; Hybrid setting possible

Who are we and why should you care?

Teamleader is a SaaS scale-up founded in 2012 in Ghent, Belgium and since 2022, part of the Visma Group. Our goal is to automate and simplify work for ambitious businesses. With Teamleader Focus, we simplify work for small businesses by offering an all-in-one solution for CRM, project management and invoicing. Recently, we acquired Vectera, which provided our new Customer Meeting add-on. Teamleader Orbit, acquired in 2019, focuses on helping medium-sized agencies thrive. Find out more about Teamleader as a company, our products and why you should consider applying, here.

We're looking for a senior GTM Marketeer to join us on our mission.

What you’ll do:

  • Together with your go-to-market colleagues you will develop, manage, review & evolve Teamleader’s Go-To-Market plan to articulate:
    • What we sell (pricing, packaging, product positioning, etc.)

    • Who we sell to (who are our ideal target markets, segments and personas, etc)

    • How we sell to them (which channels, what messaging, jobs to be done, triggers, etc)

  • Using company data & market research data you are able to assess our current pricing & packaging. Based on this you explore new revenue & monetisation strategies.

  • You will work with cross-functional teams to obtain insights into customers’ usage of current products, untapped opportunities and evolving market dynamics, through interviews, surveys and data.

  • You help to build a competitive landscape by assessing competition and mapping similarities and differences in our target markets.

  • You assess the current performance and determine the future potential of segments and markets to advise the company strategy.

  • You plan and participate in the launch of new services and products which involve several different departments such as marketing, product & customer services.

  • You work with cross-functional teams to manage and optimise the journey of our customers, from first contact to paid customer. You enable sales, product and customer success to make sure we deliver the best experience to our customers. This ranges from writing micro-copy for our product to shaping product growth experiments and strategic initiatives.

Why others choose Teamleader: we're lively, not corporate.

We have the energy and boldness of a start-up and the expertise and pragmatism of a scale-up. The result: a team of both young and seasoned professionals led by supportive and approachable managers who give recognition and rewards for hard work. You’ll be working in a fast-paced tech environment with open feedback culture and room for initiatives as well as ideas. You’ll have plenty of room to apply your personality, express yourself, and impact our course of action with your insights or ideas.

On top of that, you’ll get:

  • An extensive training budget

  • A hybrid working model: a pleasant mix of office and home working. Find out more here.

  • A personal tooling budget, to make working from home as comfortable as from our offices.

  • Daily budget-friendly in-house prepared lunch and dinner options, as well as Free Food Fridays, Friyays and numerous sport initiatives!

  • Competitive and market-conform salary with compensations and benefits, including mobility options.

  • 32 holidays on top of the standard public ones! (based on full-time employment)

  • Our long-lasting dedication to employee well-being, just take a look at our career page and Instagram to see how we keep the Team(leader) spirit going.

We value diversity.

Our ambition is to build and sell a product that helps everyone everywhere (starting with Europe) to work smarter, so we want our team to reflect that. We believe that a diverse, inclusive working environment is crucial to realise that ambition, so we’re committed to continue to build and cherish a culture where every colleague feels welcome, appreciated and heard.

Requirements

You’d be a great fit for this role, if you are …

  • Excited about coshaping the strategy: you have an entrepreneurial spirit and are a strategic thinker that  can quickly adapt to our fast-paced SaaS environment. 

  • Experienced stakeholder manager: you can build relationships and lead multidisciplinary teams as you are right between marketing, product, sales and customer success. 

  • Customer-centric and have a commercial mindset: you always put the customer first, and can think outside-in.

  • Ambassador that activates and inspires: you are a master in translating complex concepts into understandable language and can get different stakeholders on board.

  • Analytical: A crucial part of building the go-to-market strategy is gaining insight into customer needs and experiences. You are also able to turn these learnings into concrete actions & strategies to move the business forward.

  • You can prove at least 5 years of experience in the responsibilities listed above

  • You have a vast background in Go-to-Market, topline growth and/or product marketing preferably on a consultancy basis

  • You are fluent in Dutch & English