Marketing Automation Specialist

  • Marketing
  • Ghent, Belgium

Marketing Automation Specialist

Job description

  • Role: Marketing Automation Specialist
  • Scope: own our marketing automation, email and nurturing strategy and execution across our key markets
  • Level: T-shaped medior/senior
  • Location: Ghent, Belgium or Amsterdam, the Netherlands; Hybrid setting possible 

Who are we and why should you care?

Teamleader is a SaaS scale-up founded in 2012 in Ghent, Belgium. With Teamleader Focus we simplify work for small businesses by offering an all-in-one solution for CRM, project management and invoicing. Teamleader Orbit, acquired in 2019, focuses on helping medium-sized agencies thrive. By joining forces, we became the logical choice for any European business, big or small, that aims to automate and simplify work. Find out more about Teamleader as a company, our products and why you should consider applying, here

We're looking for a Marketing Automation Specialist to join us on our mission.

You are the main responsible for improving our conversion ratio from lead to MQL. This is an expert individual contributor role within the Growth Marketing team. As our go-to marketing automation person, you will own and shape the architecture of our email and nurture programs. Working closely with peers in the Sales, Data, Operations and Growth teams, you are responsible for the deployment of HubSpot campaigns to generate inbound marketing leads and for creating and maintaining customer journeys as part of our marketing automation programs. This includes journey design and configuration, audience segmentation, lead retargeting on social media through Hubspot audiences and data analysis.

  • Increase lead to MQL conversion
  • Establish and manage marketing automation through HubSpot
  • Develop and implement creative end-to-end digital email marketing campaigns
  • Map & own the customer journeys and buying cycles within HubSpot, creating campaigns and workflows that support them from contact acquisition to retention
  • Build our nurturing strategy, including A/B testing and optimisation
  • Manage lead generation, email reporting and the contacts’ database
  • Analysis of data in Hubspot and Looker (our BI tool) to report back on key insights

Why others choose Teamleader: we're lively, not corporate

We have the energy and boldness of a start-up and the expertise and pragmatism of a scale-up. The result: a team of both young and seasoned professionals led by supportive and approachable managers who give recognition and rewards for hard work. You’ll be working in a fast-paced tech environment with open feedback culture and room for initiatives and ideas. You will have plenty of room to apply your personality, express yourself, and impact our course of action with your insights and ideas.

On top of that, you’ll get:

  • A liberal training budget to spend as you choose.

  • A hybrid working model, a pleasant mix of office work and home working. Find out more here.

  • A personal tooling budget, to make working from home as comfortable as it is in our offices.

  • Daily budget-friendly in-house prepared lunch and dinner options, as well as Free Food Fridays and Cava Fridays.

  • Competitive and market-conform salary and compensation and benefits, including company car or other mobility options (electrical step, bike,...)

  • A 40-hour workweek, meaning: 32 holidays in total!

  • Our long-lasting dedication to employee wellbeing, just take a look at our career page and Instagram to see how we keep the Team(leader) spirit going.


Sounds interesting? You would be a great fit if you:

  • You have at least 4+ years of experience in (B2B) marketing in a fast-growing environment, ideally in a SaaS company, and are able to bring a proven track record in delivering marketing projects.

  • You are a T-shaped marketer: you not only have a demonstrable experience in HubSpot, but also have a strong digital marketing background

  • Expertise in integrated email marketing campaign planning and workflows

  • Analytical and data-driven approach

  • Understanding of performance marketing, conversion, and online customer acquisition

  • You speak English fluently (Dutch or French are a plus). You have strong communication skills which means you are able to interact across stakeholders at all levels.

Interested? Questions? Get in touch!