Head of Growth Marketing

  • Marketing
  • Gent, Belgium

Head of Growth Marketing

Job description

Our Head of Growth Marketing

You will be on a simple, but ambitious mission: "Fuel our company for sustainable growth, both on short term as on mid to long term." With that we mean we want you to be the person that is positively influencing through excellent results with the growth marketing team.


Your team and you are the key generators of the company’s lead intake. You continuously increase our inbound demand and increase both quality and volume of leads. To get here you define your team’s strategy and constantly use new insights to get to new actions that will get us there. It could be SEM, website optimisation, SEO improvements or expanding to other (non-)paid channels that will make us more successful, but we will leave that to you.


You are a leader. One that we can trust. A leader that has people management skills, knows his/her way around recruiting and developing skills of others. A person who motivates.

Next to that you are strategic. A person that can zoom in, zoom out, and zoom in again. A person that makes sense of data out of experience in decision making.

You are super analytical. You are able to derive actionable insights from the data and act on those. It would be great if you could tweak campaigns yourself, but we definitely need you to have technical know how. So although this is a leadership role, you still have a hands-on attitude and possess enough technical know-how about one or more of the domains you will be managing. Be it search, paid advertising, social, websites, CRO, affiliate marketing, etc. This is your second nature and you can coach and teach our talented team a thing or two.


To be successful

  • In the first month you will learn everything about our current business, metrics and campaigns there is to know. You will also meet everyone there is to meet. You analyse what we do, what we have and where we can improve. Call it ‘the way forward’ if you want. Your vision and mission to grow further.

  • After three months you have started the implementation of ‘the way forward’ and also see the first results and significant improvements on the metrics. Furthermore, the team morale is better than ever and you have started to organize the team better, and recruit top players in the team.

  • In the first six months your team gets the right shape. Everyone knows what is expected and you act as a well-oiled machine. The rest of the company is now looking to your team as an example. This is how we roll, this is how we do things and this is how we perceive ambition, growth and Teamleader.

  • After the first year we have more inflow of leads than ever before and we have your team to thank for that. Thanks to your solid strategy and execution, the inbound demand generation has risen significantly and sustainably. The team has been incremental to the success, because they do the work and they trust you. And with your experience and vision you were able to build a strategy that works.

What we offer you

  • A key position to lead and engage a talented and ambitious growth team (currently 10-15 talented growth marketeers)

  • The possibility to create a successful growth strategy

  • Hire additional team members for future growth

  • A unique company culture full of adventurous and hands-on entrepreneurs. Working with people that thrive on continuous improvement and on constantly exploring new growth opportunities

  • To be part of our ongoing expansion into Europe and other countries

  • The possibility to work in Ghent for 3 days per week and other days from your home office

  • We will offer a salary package and benefits in line with your experience and skills.

Requirements

We feel that this is a key position for the growth of our company and therefore need you to:

  • Have +8 years of relevant experience in marketing. Ideally some time within a SaaS environment for small and medium businesses

  • Be an expert in data and data-driven marketing. Of course you know all tooling there is and you know which one to use for what purpose

  • Have been in a leadership position of +7 people for at least 2-3 years and bring along great people management skills

  • Be someone we call a strategist - seeing the big picture and you are able to assess risks, rewards, tactics in what we do

  • Be fluent in English and at least one other of the following languages: French, German, Spanish, Italian, Dutch


Who we are and why you should care

Teamleader is a SaaS scale-up founded in 2012 in Ghent, Belgium. We offer an all-in-one platform for CRM, project management and invoicing, helping thousands of SMEs work smarter. We’re growing at rocket speed, and are enjoying every bit of this rollercoaster ride: in just 2 years, we opened 5 new offices: in Amsterdam, Berlin, Milan, Madrid, and Paris. Our ambition stretches far and beyond: we want to become Europe’s #1 in our industry. Today, our team consists of almost 200 people and is still growing strong.

Scale-up, you say? Yes, we are already playing with the big guys. We have the make-it-happen attitude of a startup but the resources and skills of a scale-up. Our team is packed with experts in their field, we have tried-and-tested playbooks to benefit from, and plenty of resources at your disposal.