Role: Growth Marketing Manager for the French Market
Location: Ghent, BE or Amsterdam, NL
Timing: Q1 - 2022
Teamleader is a SaaS scale-up founded in 2012 in Ghent, Belgium. With Teamleader Focus we simplify work for small businesses by offering an all-in-one solution for CRM, project management and invoicing. Teamleader Orbit, acquired in 2019, focuses on helping medium-sized agencies thrive. By joining forces, we became the logical choice for any European business, big or small, that aims to automate and simplify work.
To strengthen our Growth Marketing team and expand our footprint in the French market, we are looking for a Growth Marketing Manager for France, reporting to the Head of Growth Marketing and based out of our corporate headquarters in Ghent (BE) or our office in Amsterdam (NL).
As our Growth Marketing Manager for France, you own the marketing strategy and execution plan for our home market, for both of our product lines: Teamleader Focus and Teamleader Orbit. The primary goals of this position are to increase awareness, expand/convert interest, and build pipeline. You will work closely with the sales team, Brand Studio and go-to-market partners to execute events and demand generation programs. It’s a big job, but you can rely on a team of talented peers to support you in planning and delivering your marketing mix across Brand & PR, website, SEA, SEO, media, virtual and offline events.
A challenging role in a well-funded European software scale up, with strong growth ambitions and an excellent company culture. You will be the single point of contact for all things French Marketing, which means you’ll work across departments and disciplines to grow the business in our biggest market. You’ll be surrounded and supported by a team of marketing talents across a wide variety of disciplines.
Own the marketing plan for France, including strategy, budgets, stakeholder management, reporting.
As a key member of our Growth Team, you will own our growth targets for the French market in terms of new acquisition and customer expansion across our product lines.
Overseeing the entire marketing mix for France, you will either guide experts (in-house or within our agency teams) or take ownership yourself, e.g. for local events, third party media, co-marketing activities etc.
Build acquisition campaigns together with the websites, SEO, Paid Social, SEA and email Marketing teams.Own the Direct and Indirect marketing plan, establish a working relationship with our strategic partners for the French market.
Work with our Customer Success and Product teams to represent the voice of the French customer in the product roadmap and planning process.
Participate in quarterly business reviews with channel partners to ensure alignment of plans and activities.
Manage pipeline achievement to meet quarterly goals.
Manage regional marketing budget, track activity results, and return on investment.
We have the energy and boldness of a start-up and the expertise and pragmatism of a scale-up. The result: a team of both young and seasoned professionals led by supportive and approachable managers who give recognition and rewards for hard work. You’ll be working in a fast-paced tech environment with open feedback culture and room for initiatives and ideas. On top of that, you’ll get:
A liberal training budget to spend as you choose.
A hybrid working model, a pleasant mix of office work and home working. Find out more here.
A personal tooling budget, to make working from home as comfortable as it is in our offices.
Daily budget-friendly in-house prepared lunch and dinner options, as well as Free Food Fridays and Cava Fridays.
Competitive and market-conform salary and compensation and benefits, including company car or other mobility options (electrical step, bike,...)
Our ambition is to build and sell a product that helps everyone everywhere (starting with Europe) to work smarter, so we want our team to reflect that. We believe that a diverse, inclusive working environment is crucial to realise that ambition, so we’re committed to continue to build and cherish a culture where every colleague feels welcome, appreciated and heard.
You’d be a great fit if you:
Have 3-5 years of experience in a similar role, preferably in a scale-up SaaS company;
Have an in-depth understanding of the French Market.
Have Proven experience overseeing a full field marketing mix, including resource planning, vendor management and reporting;
Are flexible and happy in working across teams, tasks and skill sets; able to jump from business to creative, from virtual to offline, from revenue source analysis to new feature release plan.
Are hands-on, apt to execute; you understand that value is created in driving execution and outcomes.
Are used to operating common marketing technology systems, e.g. Hubspot, Jira, webinar/podcast systems, Social Media (paid & organic), Google Analytics,Google Ads, SEO, …
Bring strategy to execution; enthusiastic about developing the plan, and doing the work to drive results.
Have great communication skills; able to articulate product and solution information in the context of customer problems and business values.
Are strong project management skills and ability to perform in fast-paced, high-energy environment.
You’re able to communicate fluently in English and French.