Copywriter - Content Marketeer

  • Marketing
  • Gent, Belgium

Copywriter - Content Marketeer

Job description

Teamleader is a SaaS scale-up founded in 2012 in Ghent, Belgium. We offer an all-in-one Cloud software for CRM, project management and invoicing, helping more thousands of SMEs work smarter. We’re growing at rocket speed, and are enjoying every bit of this rollercoaster ride: in just 2 years, we opened 5 additional offices in Amsterdam, Berlin, Milan, Madrid, and Paris. Our ambition stretches far and beyond: we want to become Europe’s #1 in our industry. Today, our team consists of 170+ people and is still growing strong and won the title of the fastest growing tech company in Belgium Deloitte’s Fast 50 latest ranking.


Scale-up, you say? Yes, we are already playing with the big guys. We have the make-it-happen attitude of a startup but the resources and skills of a scale-up. Our team is packed with experts in their field, we have tried-and-tested playbooks to benefit from, and plenty of resources at your disposal. 


To keep fueling our growth, we are looking for a Copywriter - Content Marketeer to join our HQ in Ghent, Belgium. 


This is what you do:

  • You propose relevant topics for our specific target audience.

  • You write various content pieces for brand awareness and lead generation purposes, such as blogs, infographics, presentations,...

  • You do market research and use that information to write articles in the top of the funnel, profiling Teamleader as a thought leader.

  • You own the content posting calendar

  • You write social media posts (related to the content you produce)

  • You contact customers to write testimonials

  • You keep website copy up to date and A/B test copy for conversion optimisation

  • You write newsletters to customers, prospects, leads, etc.

  • You will be involved in projects regarding content strategy, inbound marketing, marketing automation & content planning

  • You closely collaborate with the HQ marketeers and field marketeers in the different countries.

  • You perform quality checks on the content produced by other copywriters

Requirements

  • You are a result-driven person who gets a kick out of producing content that brings ROI

  • You have a sharp pen and a broad vocabulary.

  • You know the ins and outs of content SEO.

  • You use a compact, stripped-down SEO proof style with ease while always keeping your reader in mind. "Kill your darlings" is your motto, and writing, scratching and rewriting doesn't scare you off. Next to that, you are aware of the ins and outs of content marketing and you can give of some proof of your experience in that domain.

  • You've had some years of experience writing B2B related texts and have taken part in projects regarding content marketing.

  • You at least have a bachelor's in journalism, linguistics and literature, communication or comparable.

  • You're creative and can work independently.

  • You have good project management skills and are able to structure your work and manage your deadlines.

  • Your English and Dutch are excellent.

  • Knowledge of French, German, Italian and/or Spanish are a plus.

  • Affinity with all things digital is a requirement. Affinity with and knowledge of the world of small business is a plus.